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WMP Electronic Products Series (2019)
WMP is a manufacturer and distribution brand which produce innovative electronic product.
As an in-house visual stylist, my work involved in branding, marketing material creation, advertisement publishing on ATL or BTL. Video teaser production.
WMP has 3 products division, Air purify system, mini version, and Anti-snoring Eye mask. They can also be the sister series product stream. We need to make every contents corresponding that align to the guideline on brand.
At this project, I would highlight the details of each product such as production, promotion, photo shooting and social platform publishing.
The first duties of "AirMagic" was craft a storyline that related on the key visual with better moody. This video starts from the girls how to use this product at home by introducing the functions of product and utilizations. Although the presentation is directly but usually useful for the first video teaser. Click the play button to view more details.
Key Visual (Product Shot)
Marketing Materials
A great series product line should have an unity, stylist packaging design, visual identity also play an important role in this part. With the clean and neat packaging design, I use the soft plain colour no more than 3 tones.
After the succes in the market.
We attempted to produce another mini series on tiny size of purify system launching at the market. At left side showcases the full identity pieces: Apps, Card, Catalogue and full Packaging
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Extention - Booth Design 2018 Spring Electronic Fair
This is an extension promotion task for WMP Air Magic Series - held at the Hong Kong exhibition center on 2018 Spring Electronic fair
Photos highlight the key visual set up on the great wall the material made by wooden foamboard.. The theme present the night towards day recycling. It is the combination of product "Sleep" and "Air magic". Sleep magic improve the sleep quality of people and Air Magic improve the air quality in environmental in the room daily. It is the story telling that indicate those of products in relevant in future with innovative and technology.
Below images show up the installation after the booth-set up.
It conveys the warm tone into atmosphere like people stay at home with relaxing day.
Sleep Magic
Another sister product is Sleep Magic launching at the E-commerce platform and sales distribution channel on 2018. It's a "Anti Snoring Eye mask enable people can reach a good quality in sleeping.
We considered that star pattern and soft green tone be the incentive point to convey the good dream while people sleeping.
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