This project, which I worked on 2021, includes brand revamping, logo design, store design, and social media elements, as well as animation, web development, and app design.
Branding Concept
Top side image show up a revamping DAEM logo and colour combination. The inner circle can be imagine as the coin rotate out the revenue and incoming by your investment. From the concept of design, I gave it the extending function that can be adapted on different materials.
At right side, image illustrates the playful typography "DAEM", it can be represented by a individual word divided for four rationale : "COIN"fidence, "COIN"nection, "COIN"sumption,"Coin"gratulations". We considered that the "COIN" sounds similar. To following the flow, we let the concept group together to become one holistic then let the graphics get inside to the word.
Branding Development
Video Teaser : This is a simple opening teaser that introducing what about the service and core value of DAEM. We formulate the serious guideline, color tone correspondingly, We hope that this teaser serves as an incentive and creates a deep impression on consumers.
Visual Identity
Social Media Section
We supported DAEM for apps launching (Create UI interface), simple business web-layout, store display and FB, IG Reels. opening video and guideline
