Branding (CHC product Intro)

Snoozz Key visual final chinese version key visual_KV 2.jpg

In this section, I will showcase the brand creation job I worked at the company Chemll Pharma.

For brand development, we produced 3 sister consumer health supplement product.

Snoozz, ViruGuard and VirX nasel spray.

My job was resposible for Logo design, crafting Key visual, layout design, content creation for the pitching deck, co-ordinate with 3rd party to open the channel for E-commerce and retail-shop.

Introduction

Viruguard Key visual_ViruGuard key visual 2.jpg

Planning (Budget Allocation)

Images show up 1 year marketing plan of 3 Consumer health Products: VirX, VirUguard and Snoozz I involved. It includes the budget allocation, advertisement posting on monthly (ATL and BTL) such as bus, train and outside mall, etc.

For more details, Please click the image then enlarge it.

Master CHC Product (Snoozz)

Introduction

This is mainly CHC products launching on E-commerce and Retail sales channel.

Design : My job duties encompass on story telling by concept thinking. To align the whole line of CHC supplement product such as Lozenges, nasal spray.

I need to craft a holistic design. Formulate the guideline for the key visual how adapt to all materials, Construct the presentation deck for detailing the marketing strategy such as: Price, location, sale tunnel or target customer, sales strategy, etc

Below image illustrate the whole design and the marketing plan of this new product launching all created by me include graphic layout and the contents

For more detail and the whole deck, please see the link as below.