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Rationale
Free from the conventional perception on spending and investment, “TIPS Dollar”
turning out to be a fulfilling answer.
Simple, transparent and fair, “TIPS Dollar” is a micro-investment platform leading you
to maximize values in daily life. By merging spending with investment, we welcome
anyone to enjoy “Wealth-life balance”. The future lies in “Investyle”.
Deliverables:
For tips dollars. our task includes:
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Brand name, tagline, create story
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Consultation on branding & marketing
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Creative & layout development
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Video production
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Brand workshop and UI/UX apps design
We created a tagline is suitable for the whole campaign"Your lifestyle is about to change"
Storyline Creation
First, we needed to create a storyline through a workflow as construction guide to build up TIPs Dollar. After that, we developed a tagline or slogan guiding our work for further creation such as: visual identity, color scheme, core values, web layout and social media presence. "Dollars for Big Minds" serves as the core message that conveying the brand DNA, it enables "TIPs Dollar" become a trendy to be a leader.
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Brand DNA
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Logo
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Apps
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Teaser video for promotion
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Gif Banner Animation
About apps (Investment, Saving)
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Core Value of apps
Life motto for the masses
Explore and develop the true potential of micro-investment
Log-in interface
Log-in Service Switch
Trading Option
Data
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